JUF CHICAGO

Increasing community + connection within Chicago

SERVICES

  • Graphic Design

  • Social Media

  • HTML Email Design

  • Print Layout

  • Branding

CREDITS

Creative Direction Sarah Sommerfedlt
Assoc. Creative Direction Michelle Rosas Torres

ABOUT

The Jewish United Fund (JUF) has been a cornerstone of discovery, learning, community support, and crisis assistance throughout Illinois for over a century. Collaborating with more than 75 agencies and international partners, the JUF Marketing + Creative team is dedicated to maintaining consistency and integrity of the brand across all platforms. Managing an annual campaign exceeding $70 million, their visual identity is designed to be reliably trustworthy while also incorporating elements of playfulness to engage youth + young adult audiences effectively.

Email Design

Emails bring JUF’s Annual Campaign and mission directly into donor’s fingertips—showcasing how community-powered giving fuels life-saving services and life-enriching experiences locally and globally. Making the complex world of needs and programs easy to understand, JUF helps supporters feel connected to the collective responsibility of uniting, empowering, and healing.

Magazine + Layout

The Jewish Chicago magazine elevates 120+ years of impact by blending powerful storytelling with thoughtful design. Through features on eradicating hunger, combating isolation, and celebrating resilience, our print work becomes a tangible reminder of how the community comes together for good.

Branding + Identity

Rooted in Jewish values and collective action, JUF’s branding reinforces its role as one of the largest humanitarian organizations in the country. With consistent visuals and messaging, JUF honors it’s solid history, reflecting its inclusivity, and continuall strengthening trust in the community.

Social

JUF transforms platforms into digital gathering places that highlight resilience, generosity, and collective responsibility. By sharing stories of impact across Chicago and the globe, JUF broadens awareness, inspires action, and reflects the enduring power of community to unite and uplift.